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Rosewood Homes earns 2010 top score and the title of the first Arizona homebuilder to win this award   

SCOTTSDALE, Ariz. (March 30, 2010) –   Rosewood Homes, a Scottsdale-based residential homebuilder, was recently honored with the 2010 Eliant Homebuyers’ Choice award for “Best Overall Purchase and Ownership Experience in America.”  The win, extremely prestigious in itself, is even more significant since Rosewood Homes is the first Arizona homebuilder to ever receive the national honor.Robert Mirman, Chief Executive Officer of Eliant, announced the results of more than 60,000 surveys which were administered in 2009 to all recent homeowners from over 200 major homebuilders across the nation.  The surveys were used to determine the winners of the 2010 Eliant Homebuyers' Choice Awards in which 146 builders received a sufficient number of surveys to qualify for the annual competition.  Mirman, whose firm was the first to systematically conduct nationwide surveys of new home buyers in 1984, said that the survey results confirm the growing commitment of homebuilders to the customer experience.  “No one understands more about a home’s quality or the customer experience than the people living in the new home.  And based on our survey results, one of our shining stars was Rosewood Homes, headquartered in Scottsdale, Arizona,” said Mirman. “Rosewood Homes ranked number one in three of our six categories in the medium builder segment, a tremendous accomplishment regardless of size. Rosewood wrote the book when it comes to delivering an extraordinary experience."

 Rosewood Homes has three neighborhoods in Arizona: Rosewood at DC Ranch, Mountain Gate at Vistancia and Stone Gate in Montecito at Estrella.  All Rosewood Homes are constructed to meet or exceed the EPA’s Energy Star guidelines for energy efficiency as well as the “Gold Standard” from Environments for Living (EFL). Equally important, Rosewood’s “Signature Construction Program” exceeds the industry standard for quality and craftsmanship, helping Rosewood earn dozens of awards including the prestigious “Small Volume Builder of the Year” Award at the 28th Annual MAME Awards.  In contrast to many homebuilders who are struggling to stay in business in today’s economy, Rosewood Homes posted a profit in 2009, another testament to its high customer satisfaction.  

 “Our entire team is passionate about homebuilding and customer satisfaction and we take great pride in each home that we build, the relationships that we establish with our homeowners and the legacy that we leave behind,” said David Kitnick, president of Rosewood Homes. “We are extremely honored to have received the esteemed 2010 Eliant Hombuyers’ Choice Award.”   

About Rosewood Homes

David M. Kitnick, a second generation contractor, grew up in the homebuilding industry and has built thousands of award-winning, environmentally sensitive and energy efficient homes since 1986. Over the past 24-years, he and his team have earned some of homebuilding’s most prestigious honors including “Best Affordable Single Family Detached Home in America” by the National Association of Homebuilders (NAHB) and been recognized 3-times as “Builder of the Year” by the Homebuilders Association of Central Arizona (HBACA) including earning the coveted “Grand Award” and the “Small Volume Builder of the Year Award.” Everyone on the Rosewood Team is committed to providing industry leading customer satisfaction, quality and design in a few exclusive neighborhoods each year and are honored to have earned the prestigious “Homebuyers Choice Award” in 2010 from Eliant by having the highest “Overall Purchase and Ownership Experience” score in America from among 200-different builders encompassing over 1,500 new home neighborhoods.  For more information about Rosewood Homes, please visit 

About Eliant

Founded in 1984, San Clemente, CA-based Eliant has long been recognized as the nation's leading provider of specialized consumer research services for the nation's home building industry.  The firm offers world-class customer surveying services via e-mail, mail, or telephone to hundreds of home building industry firms in 39 states. Other services include focus groups, exit-interviews, new-home shopper research, and customer experience management training and consulting. Eliant has earned an international reputation by providing a wide range of sophisticated customer experience management strategies for home builders, lenders, design firms and other firms interested in improving their customers’ loyalty. For further information about the survey methodology and a complete list of winning home builders, please visit  

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